Sheraton Hotels & Resorts Debuts 15th Hotel in Texas with the Grand Opening of Sheraton Georgetown Texas Hotel & Conference Center

The First Full-Service Hotel in Georgetown, Texas, Opens its Doors to the Community

(GEORGETOWN, TX) - Sheraton Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced the opening of the Sheraton Georgetown Texas Hotel & Conference Center, a 222-room hotel located in the heart of Georgetown, Texas, and just 27 miles outside of Austin. The hotel offers ample meeting space with sophisticated design, appealing dining options and convenient access to the city’s most charming attractions. A joint venture between owners Hines and Novak Brothers, Sheraton Georgetown Texas Hotel & Conference Center is the Sheraton brand’s 15th hotel to open in the “Lone Star State.”

“Texas is one of the top destinations for both leisure and business travelers alike, and an important market for the Sheraton brand to continue its growth in,” said Bob Jacobs, Vice President of Brand Management, Sheraton North America. “The opening of Sheraton Georgetown Texas Hotel & Conference Center underscores our focus on continuously enhancing our portfolio with even more compelling options for our guests and is a valued asset to the brand.”

Hines Managing Director Andy Heard commented, “The Sheraton Georgetown Texas Hotel & Conference Center is an outstanding addition for the area and will help meet the rising demand for first class lodging and meeting facilities in Texas’ fastest growing city.”

Featuring an upscale, Lone Star-inspired design, with rich wood accents and vibrant color palettes, the hotel aesthetic captures the charm of Georgetown with paintings and sculptures from local artists displayed throughout the building. The hotel’s stylish and cozy guest rooms are each equipped with all of the Sheraton brand’s signature amenities and services, including a premium sleep experience. The property also features a heated outdoor pool, fitness center and the Sheraton Club Lounge, which offers complimentary breakfast, beverages and evening hors d’oeuvres for Sheraton Club guests.

The uniquely designed Lobby Lounge serves as an open hub for meeting, eating and connecting. During the day, the Lobby Lounge offers a relaxed setting to work and mingle. In the evening, it transforms into a social atmosphere with the Lobby Bar featuring Sheraton’s signature Paired program with premium wines by the glass and local craft beer. The hotel’s signature restaurant, Brix And Ale, serves classic comfort cuisine, complemented by a carefully curated menu of local wine, beer and cocktails. Additionally, guests can enjoy 24-hour room service.

The conference center offers a range of layouts and pricing options flexible enough to accommodate events of all sizes, from small social gatherings to extravagant weddings and corporate meetings. The center boasts 30,000 square feet of functional meeting space, including a 16,000-square-foot ballroom with 10 distinct sections, and four breakout rooms including a state of the art boardroom.

"There is no doubt this is a game-changing project for our city,” said Dale Ross, Mayor of Georgetown. “Sheraton Georgetown Texas Hotel will allow us to introduce the Most Beautiful Town Square in Texas, our park system, and other places that make our city unique to visitors outside our region. This project is positioned for the highest level of success and we couldn't be more excited to have this first-class facility located in Georgetown."

Sheraton Georgetown Texas is located about 27 miles north of Austin and anchors The Summit at Rivery Park, a new upscale residential and entertainment district. Guests can enjoy convenient access to shopping and dining in Georgetown’s Town Square, the most beautiful square in Texas. Visitors can also explore a wide variety of nearby recreational activities, such as local wineries, preserved caves and accessibility to a gorgeous nine-mile hiking and biking trail on the bank of the San Gabriel River.

"We are so excited to share this amazing hotel and conference center with the public and the city of Georgetown," says Jeff Novak, Founder and CEO, Novak Brothers. "It's been a labor of love for us and our partners at Hines and Starwood, and we couldn't be more thrilled to have the Sheraton as the anchor of the Summit at Rivery Park."

To celebrate the grand opening, Sheraton Georgetown Texas is offering a discount of 15% off select rates, plus 500 Bonus SPG points for stays through September 30, 2016. Guests should reference the Grand rate offer when making reservations online or by calling 800-477-3340.

For more information about Sheraton Georgetown Texas Hotel & Conference Center, visit

About Sheraton Georgetown Texas Hotel & Conference Center
Sheraton Georgetown Texas Hotel & Conference Center is the first full-service hotel in Georgetown, Texas, located 27 miles north of Austin. The hotel features 222 rooms and suites, 30,000 square feet of functional meeting space and world-class amenities and service. Additionally, the hotel presents Brix And Ale restaurant, serving classic comfort cuisine, and the Lobby Café & Bar, transforming from a grab-and-go breakfast and lunch hub during the day to a rustic and lively wine bar at night. The hotel anchors the 32-acre Summit at Rivery Park, an upscale entertainment district bringing retail, residential and culinary options to the city. Sheraton Georgetown Texas is located at 1101 Woodlawn Avenue, Georgetown, TX 78628. For more information, visit Stay connected @SheratonGTX on Twitter and Instagram and

About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and

About Novak Brothers
Novak Brothers is a residential and mixed-use builder in Georgetown, Texas, with a special focus on unique, memorable properties. Together, Jeff Novak, Jack Novak and Jim Cramer have led the creation, development and sales of successful residential and commercial properties across the U.S. and abroad. For more information, please visit

About Hines
Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 182 cities in 20 countries. Hines has $89.1 billion of assets under management, including $42.5 billion for which Hines provides fiduciary investment management services, and $46.6 billion for which Hines provides third-party property-level services. The firm has 109 developments currently underway around the world. Since its founding, Hines has developed, redeveloped or acquired 1,126 properties, totaling over 351 million square feet. The firm’s current property and asset management portfolio includes 457 properties, representing over 193 million square feet. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to sustainability, Hines is one of the largest and most-respected real estate organizations in the world. Visit for more information.