Hines Appoints Victoria Patterson as Director of Marketing and Experience for Living Operations

Appointment comes as Hines expands its BTR and student accommodation platforms

(LONDON) – Hines, the international real estate firm, has announced that Victoria Patterson joined the business in the role of Director of Marketing and Experience for Hines’ Living operations in Europe.

The appointment further strengthens Hines’ Living team as the firm continues to expand in the sector in Europe, focusing on Private Rented Sector (PRS) and Purpose-Built Student Accommodation (PBSA). Hines’ HECF and HEVF funds have significant pipelines of build to rent and residential projects, while aparto, Hines’ student living brand, currently has 12 properties throughout the UK and Ireland with further projects under development in Milan and Barcelona. aparto was named ‘Best Private Halls Provider in Ireland’ at the National Student Housing Awards in 2019.

In February 2020, Hines also announced the launch of a new €1.25bn pan-European Living joint venture with QuadReal. The joint venture partnership will target BTR (build to rent) properties, student accommodation and serviced apartments across Europe and regional UK markets.

With significant experience in commercial and residential real estate, Patterson joins Hines from Greystar, where she was Senior Director for Global Customer Strategy, Brand and Digital Marketing. Previously, she was Senior Director for Marketing in Europe, before which she served as Head of Online Communications EMEA at Colliers International.

Victoria Patterson, Director of Marketing and Experience for Hines Europe Living Management, said: “I’m pleased to be joining Hines at such an exciting time of growth in the residential sector. Hines has an incredible depth of expertise, across all sectors and geographies, and I am looking forward to working alongside experts from across Europe as we continue to develop and expand our Living offer.”

Tom Rix, Managing Director for Hines Europe Living Management, said: “We are delighted to welcome Victoria to the team – her skills in managing and developing residential living brands will help to ensure we deliver the very best experience for our residents as we expand our portfolio across Europe. This is another important step forward as we continue our growth in the living sector.”

Hines is a privately owned global real estate investment firm founded in 1957 with a presence in 205 cities in 24 countries. Hines has approximately $133.3 billion of assets under management, including $71 billion for which Hines serves as an investment manager, including non-real estate assets, and $62.3 billion for which Hines provides third-party property-level services. The firm has 165 developments currently underway around the world. Historically, Hines has developed, redeveloped or acquired 1,393 properties, totalling 459 million square feet. The firm’s current property and asset management portfolio includes 539 properties, representing over 232 million square feet. With extensive experience in investments across the risk spectrum and all property types, and a pioneering commitment to sustainability, Hines is one of the largest and most-respected real estate organizations in the world.

Since entering Europe in 1991, Hines has grown its European platform to include offices in 16 cities as well as a presence in 49 cities in 11 countries, with €20.9 billion of assets under management in Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Poland, Spain and the United Kingdom.

Visit www.hines.com for more information.