North American Living Sector

North American Living Sector

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Living Sector Trends – North America

Living sector trends in the U.S. and Canada mirror the global picture. There’s an acute housing shortage (for example, the U.S. is short by over three million units by our estimates), resulting in a historic housing affordability crisis. In this environment, renting has become more affordable than buying. In the exhibit below, Hines Research compares the relative attractiveness of renting versus buying based on a comparison of rents vs. overall costs to buy (including mortgage, taxes, and insurance), a detailed analysis that can be performed in the U.S. where the data are available.

Over the period for which we have data, this analysis found that home prices have never been more unaffordable. Conversely, on a relative basis, renting has never been more attractive vs. buying. In Canada, we found less evidence of a shortfall in housing (relative to the U.S.). However, unaffordability in the major metros (such as Toronto and Vancouver) is just as, if not more, intense. The result has been an even more substantial reduction in the Canadian homeownership rate than in the U.S., providing support for living investment there as well.

What factors are transforming the North American living sector?

Metro Buy Versus Rent Cash Flow Differential

1 Sources: Census Bureau, Moody’s, CoStar, Zillow, and Hines Research. As of 4Q 2024. See notes for a definition of The Hines Housing Market Composite Score.

Our analysis finds that U.S. home prices have never been more unaffordable.

Key Takeaway

Tailwinds for U.S. Single Family Rentals

While the U.S. renter cohort (a younger 20-34 cohort that supports demand for traditional multi-family most directly) is no longer providing the natural growth that had been such a tailwind for multifamily development and acquisitions for almost two decades, the opportunity for traditional multifamily apartments remains compelling given the aforementioned shortage, as pent-up demand is likely substantial.

However, there is also a specific opportunity that is well-supported by demographic trends moving forward. With a growing population of renters aging into their prime child-raising years, we are seeing increased demand specifically in the single-family rental (SFR) market.

Learn why demographic trends present an opportunity for increased demand in the single-family rental market.

Discover Key Findings

1 The Housing Market Composite Score is Hines' proprietary pricing metric for assessing the relative affordability of home prices and a leading indicator of future home-price change. The Composite is comprised of the median home price-to-median income ratio and first-year buyer vs. renter cash flow percentiles relative to a market’s history. A score above 70 indicates that the housing market is relatively overpriced, below 30 indicates a relatively undervalued price, and 50 is equivalent to the market's historical average.

Disclaimer


The content herein and in the report is provided for informational purposes only. Nothing above or in the report constitutes investment, legal, or tax advice or recommendations. Such content should not be relied upon as a basis for making an investment decision and is not an offer of advisory services or an offer to invest in any product or asset class. It should not be assumed that any investment in an asset class described herein will be profitable. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice. Opinions or beliefs expressed in these materials may differ or be contrary to opinions expressed by others. Certain information above and in the report has been obtained from third-party sources. Hines has not independently verified such information.